The Oxford Handbook of Luxury Business

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Business & Economics - Industries
The Oxford Handbook of Luxury Business

The Oxford Handbook of Luxury Business

Name: The Oxford Handbook of Luxury Business
ISBN: 9780190932220

Pierre-Yves Donzé, Véronique Pouillard, Joanne Roberts

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This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

Kategorie:

Business & Economics - Industries

Rok:

2022

Wydawnictwo:

Oxford University Press

Język:

english

Strony:

649

ISBN 10:

0190932228